Home - Pay Per Click Jedi

Run paid campaigns that don’t just spend — they convert.

1. Onboarding

Uncover what’s working — and what’s wasting budget.

We start with a deep-dive audit of your existing ad accounts (Google, Meta, LinkedIn, YouTube, etc.). We analyze campaign structure, keywords, audience segments, and creative performance. We also align on your ICP, funnel stages, LTV, and payback period goals.

The goal? Identify gaps, missed opportunities, and set a baseline for high-performance ad ops.

2. Setup

Rebuild your ad infrastructure for tracking and scale.

We clean up your account structures, set naming conventions, and integrate Google Tag Manager, GA4, and conversion APIs. We ensure tracking across the funnel (click to close), fixing any attribution gaps. Custom events, server-side tracking, UTM frameworks — all handled.

The goal? Make every conversion trackable and every insight usable — from click to closed deal.

3. ICP & Messaging

Design campaigns your ICP can’t ignore.

We define persona-based segments, intent signals, and buying-stage behaviors. We then create multiple ad variations (copy + creative) tailored to each segment — pain point, value prop, and action. For top-of-funnel, mid-funnel, and conversion-focused campaigns.

The goal? Ensure your budget speaks directly to real buyers — with messages they actually click on.

4. First Launch

Deploy fast, data-rich experiments — not guesswork.

We launch across chosen platforms with tightly structured A/B tests. Each test is built around hypotheses — messaging, audience, or offer — with tracking to validate what works. We ensure retargeting and lookalike audiences are in place for funnel progression.

The goal? Hit the market with campaigns that learn and improve — not burn cash for “awareness.”

5. Optimization & Scaling

Turn winners into scalable growth machines.

We meet weekly to review results, pause underperformers, scale top performers, and launch new variations. Based on ROAS, CPL, CAC, or revenue — your KPIs guide us. We also help plan media budgets, identify scaling constraints (e.g., creative fatigue, audience saturation), and introduce new platforms as needed.

The goal? Build a high-performance paid media engine that gets cheaper and smarter over time.